economics
Why Campaign Spending Keeps Rising
More contenders chasing a fixed amount of attention produces an arms race. Nobody can unilaterally stop.
Priyanka Shah
Stories by Priyanka Shah
festivals
The Festival Circuit as a Launch System
Festivals are usually described as celebrations. Functionally they are a sequenced marketplace, and where a film premieres is a strategic decision.
mechanics
Why Preferential Voting Decides More Than Taste
The counting method is not a technicality. It systematically favours a particular kind of film, and understanding it explains most surprises.
value
What a Nomination Is Actually Worth
The trophy matters less than what surrounds it. The measurable returns sit in distribution, pricing and the next contract.
the season
How Awards Campaigns Are Actually Run
A serious campaign is a months-long marketing operation with a budget, a strategist and a calendar. Here is the machinery.