criticism
What Criticism Is For Now
Recommendation has been fully automated. What remains is the part algorithms cannot do — and it is the more interesting half.
Music, books, art, and the internet culture the industry borrows from.
craft
Music is the least-noticed and most manipulative tool in the kit. Understanding what it is doing changes what you see.

criticism
Recommendation has been fully automated. What remains is the part algorithms cannot do — and it is the more interesting half.
criticism
A first season answers its own question. The second has to invent a new one without discarding what worked — and most do not manage it.
criticism
Fidelity is the wrong target. The adaptations that work identify what a story is doing and rebuild that in a different medium.
craft
The mythology is arguing around a table. The reality is a structured production process with hierarchy, deadlines and a great deal of index cards.
We use analytics to understand which stories are read. Nothing is loaded unless you agree.