Profiles

Long-form interviews with the people making the work, in their own words.

shift

The Long Interview Is Coming Back

Audiences have demonstrated an appetite for two-hour conversations. Publications are relearning something podcasts proved.

editorial

Fame is not a reason. The pieces that endure are commissioned on a question rather than an occasion.

standards

A profile is written about a person who cannot revise it. What follows from taking that seriously.

craft

Most failed interviews fail for reasons decided before anyone sat down. The recoverable ones fail for a smaller set of causes.

craft

Every profile is a negotiation between a writer, a subject and a publicist. Knowing the terms tells you what you are actually being shown.