shift
The Long Interview Is Coming Back
Audiences have demonstrated an appetite for two-hour conversations. Publications are relearning something podcasts proved.
Nadia Okonjo
Stories by Nadia Okonjo
editorial
What Makes a Subject Worth a Profile
Fame is not a reason. The pieces that endure are commissioned on a question rather than an occasion.
standards
The Ethics of Writing About Someone
A profile is written about a person who cannot revise it. What follows from taking that seriously.
craft
Why Interviews Go Wrong
Most failed interviews fail for reasons decided before anyone sat down. The recoverable ones fail for a smaller set of causes.
craft
How to Read a Profile
Every profile is a negotiation between a writer, a subject and a publicist. Knowing the terms tells you what you are actually being shown.