Sam Iverson

Reporter

Stories by Sam Iverson

analysis

The recurring failure is importing a house style into a medium that rewards fluency, frequency and a visible person.

platforms

Algorithm shifts feel arbitrary from outside. They are usually a platform responding to a business problem creators cannot see.

craft

A repeatable format is the difference between a series and a collection of videos. The engineering is more deliberate than it looks.

craft

The title covers everything from creative development to renting a van. On a small team it is usually all of it at once.

economics

Enormous view counts convert to small revenue. The arithmetic explains almost every strategic decision creators make.